何謂「認知失調」？
What is “cognitive dissonance”?
Lai, Shi-An
Department of Accounting Information
Tzu Chi College of Technology
Hsieh, Yi-Ta
General Education Center
Tzu Chi College of Technology
Lan, Yu-Li
Department of Health Administration
Tzu Chi College of Technology
Abstract
Festinger’s theory of cognitive dissonance is an influential theory in social psychology. As a basis for further cognitive dissonance research, this paper deals with the fundamental problem of cognitive dissonance theory—what is cognitive dissonance? This paper consists of three parts. (1) Cognitive dissonance is the psychological inconsistency among a person’s cognitions. (2) Cognitive dissonance is a motivating factor. (3) Cognitive dissonance theory is essentially a process model.
Key word : cognitive dissonance
何謂「認知失調」？
賴識安
慈濟技術學院會計資訊系
謝易達
慈濟技術學院通識教育中心
藍毓莉
慈濟技術學院醫務管理系
摘 要
認知失調理論是社會心理學中一個深具影響力的理論。本文試圖釐清認知失調理論的基本問題──何謂認知失調，以作為後續認知失調相關研究之基礎。本文對何謂認知失調的論述分為三點：（一）認知失調指的是一個人其某項認知與其其他認知間心理上的不一致；（二）降低認知失調的程度及避免認知失調的發生是人的動機之一；（三）認知失調理論是一個過程的模型，包括區分「認知與認知間的不一致關係」與「認知與認知間的不一致關係所導致的失調的心理狀態」。
關鍵字：認知失調
Lai, Shi-An
Department of Accounting Information
Tzu Chi College of Technology
Hsieh, Yi-Ta
General Education Center
Tzu Chi College of Technology
Lan, Yu-Li
Department of Health Administration
Tzu Chi College of Technology
Abstract
Festinger’s theory of cognitive dissonance is an influential theory in social psychology. As a basis for further cognitive dissonance research, this paper deals with the fundamental problem of cognitive dissonance theory—what is cognitive dissonance? This paper consists of three parts. (1) Cognitive dissonance is the psychological inconsistency among a person’s cognitions. (2) Cognitive dissonance is a motivating factor. (3) Cognitive dissonance theory is essentially a process model.
Key word : cognitive dissonance
何謂「認知失調」？
賴識安
慈濟技術學院會計資訊系
謝易達
慈濟技術學院通識教育中心
藍毓莉
慈濟技術學院醫務管理系
摘 要
認知失調理論是社會心理學中一個深具影響力的理論。本文試圖釐清認知失調理論的基本問題──何謂認知失調，以作為後續認知失調相關研究之基礎。本文對何謂認知失調的論述分為三點：（一）認知失調指的是一個人其某項認知與其其他認知間心理上的不一致；（二）降低認知失調的程度及避免認知失調的發生是人的動機之一；（三）認知失調理論是一個過程的模型，包括區分「認知與認知間的不一致關係」與「認知與認知間的不一致關係所導致的失調的心理狀態」。
關鍵字：認知失調
