The Development of a Scale to the Service Quality for Hairdressing
Jiann-Wen Huanga Yi-Jay Wub
Service quality of the hairdressing industry affects customers that will come back or not. The service quality and image of the hairdressing industry have a direct effect on the consumers' intention to come again. The quality of service would be improved, if the quality of services could be measured. The purpose of this study is to develop the evaluation criteria of service quality of hairdressing. Factors of service quality in hairdressing were collected, and extracted to main factors. The results exhibit three facets, including “management and service", "quality of course", and "professional competence." including 12 items with good reliability and validity. The results could be provided for hairdressing industry to estimate and improve service quality.
Key words: Hairdressing、Service Quality、Scale