Exploring the Satisfaction and Continuous Usage Intention of Digital Mammography
Car Service in women
Yu-Li Lana Hsing-Chu Chenb Chien-Chih Chenc
Abstract
Purpose： The present study aims to study the satisfaction and continuous usage intention of digital mammography car service in women.
Methodology：The study uses a cross-sectional survey design to examine the hypothesis. The purposeful sampling technique is administered to select women who accept digital mammography car service. Data was collected by questionnaire, a total of 408 valid surveys were collected for analysis.
Result：1. Participants’ perceptions and expectations with digital mammography car service is very high, with an average of 4.12 points；2. Participants’ overall satisfaction with digital mammography car service is very high, with an average of 4.01 points；3. Participants’ continuous usage intention with digital mammography car service is very high, with an average of 4.08 points；4. Continuous usage intention of the married women who use digital mammography car service is higher；5. Satisfaction is statistically significant related to continuous usage intention for women who use digital mammography car service.
Conclusion：The result of this study can be used for setting health management policies and improving service quality of breast cancer prevention and treatment.
Keyword：Digital Mammography Car Service, Perceptions and expectations, Satisfaction, Continuous usage intention
